barrier to entry

/ˌbæriə tυ 'entri/ noun
a factor that makes it impossible or unprofitable for a company to try to start selling its products in a particular market
(NOTE: Barriers to entry may be created, for example, when companies already in a market have patents that prevent their goods from being copied, when the cost of the advertising needed to gain a market share is too high, or when an existing product commands very strong brand loyalty.)

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • barrier to entry — bar‧ri‧er to en‧try [ˌbæriə tʊ ˈentri ǁ riər ] noun barriers to entry PLURALFORM [countable] ECONOMICS COMMERCE something that prevents companies entering an industry, for example the need for a lot of capital or strict government regulations: •… …   Financial and business terms

  • barrier to entry — Gen Mgt a factor preventing a company from entering a market. A barrier to entry may be created, for example, by the fact that current companies in that market have patents so that goods cannot be copied, or by the high cost of advertising needed …   The ultimate business dictionary

  • barrier to entry — /ˌbæriə tυ entri/ noun a factor that makes it impossible or unprofitable for a company to try to start selling its products in a particular market (NOTE: Barriers to entry may be created, for example, when companies already in a market have… …   Dictionary of banking and finance

  • entry barrier — UK US noun [C, usually plural] (also barrier to entry) ► something that prevents a company from starting activities in a particular industry: »The internet is a very competitive place to do business, with low entry barriers …   Financial and business terms

  • entry — A declaration and request for customs release in respect of imports or goods intended for export. It is usually made on a Single Administrative Document ( SAD). Traders approved to do so can submit entries electronically. HM Customs & Revenue… …   Financial and business terms

  • entry barrier — / entri ˌbæriə/ noun same as barrier to entry …   Marketing dictionary in english

  • barrier — / bæriə/ noun anything which makes it difficult for someone to do something, especially sending goods from one place to another ♦ to impose trade barriers on certain goods to restrict the import of some goods by charging high duty ● They… …   Marketing dictionary in english

  • barrier method — noun The method of contraception in which a physical barrier is placed between the sperm and the ovum, such as a condom or diaphragm • • • Main Entry: ↑barrier * * * ˈbarrier method 7 [barrier method] noun a method of avoiding becoming pregnant… …   Useful english dictionary

  • barrier to exit — ˌbarrier to ˈexit barriers to exit PLURALFORM noun [countable] ECONOMICS COMMERCE something that makes it difficult or expensive for a company to stop being involved in a type of business, or for a customer to end a business arrangement : •… …   Financial and business terms

  • Barrier Act — noun An act of the General Assembly of the Church of Scotland (1697) decreeing that changes in the law of the Church, even when approved by the Assembly, should not become law until approved by a majority of presbyteries • • • Main Entry:… …   Useful english dictionary

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